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Consumers Express Increased Desire for “Farm-to-Table” in 2013
NEW OXFORD, Pa., Jan. 15, 2013 /PRNewswire/ Consumer demand for "Farm-to-Table" will continue to grow in 2013 if shopper behavior matches responses to new Mambo Sprout Marketing MamboTrack research conducted for Plainville Farms turkey and FreeBird chicken.
Shoppers said their motivation for wanting "Farm-to-Table" products is based on a belief that they are "fresher" (95%) and "healthier/more nutritious" (90%). Over 80% of respondents also cited "humane treatment" and "environmental factors" as important. Furthermore over 52% said they either do or will pay more for these products.
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