Go Mambo! New England Week Two
After completing our first week as the Mambo Team 2008, we fell right back into the groove when we picked up at our first store demo in Boston, the Whole Foods in Cambridge. Each demo was a perfect set-up and take-down, and we greeted all curious customers who came our way. There were a lot of customers that were very familiar with the Mambo tour from years past, and our fans were excited to see us again. The demos through the first three days all went perfectly and we left a lot of Whole Foods managers looking forward to our tour next year.
After three days visiting Boston Whole Foods Markets, drove off to meet many TV and radio personalities from around the Boston area for our Primedia stops, who were gifted with beautiful Go Mambo! bags. New England Cable Network was particularly excited to find out we would be at FarmAid, because they were also having a presence at this event.
Our guerilla marketing blitz at Boston University could not have been better. We hit the main campus ready to hand out our Mambo sample bags to students and caught them as they were moving in between classes. We also hit the BU “beach” with plenty of bags to distribute. We were mobbed at the scene when students saw the Mambo van pull up with free samples to giveaway. Our team has their Mambo “game” on and we’re looking forward to the next four weeks, as we tour the Northeast. Get ready Boston, we’ll be back next week!
