Mambo Sprouts Weblog

The Northeast Mambo Team had our busiest week yet!!! We worked our way through the greater Boston area hitting many Whole Foods. Go Mambo! has gotten very well known, and people loved seeing us and were eager to try our samples and goody bags. We have run out of goody bags at every demo this week. We were even on the front page of the Medford Tribune! And we also got a radio blitz on 103FM oldies radio for the Woburn demo!
Between our busy schedule of Whole foods demos, we managed to guerilla blitz the busiest intersection of Harvard Square. That was fun! People heard about us, and they kept coming until we were out of bags. 
Saturday night was a big night too! We went down to Farm Aid in Mansfield MA. Huge amounts of people were there for the benefit concert founded by Willie Nelson to help the farmers across the country. Thank you Whole Foods for your contributions! We passed out goody bags to concert goers, VIPS, production crew, and ravenous security guards.
We still managed to do some LOHAS stops along the way, and made some key stops. We finished out this week with more store demos. The Go Mambo! tour is preparing for Week 4-our Yankee trek, in beautiful New Hampshire and Maine.  This will be Go Mambo’s first visit to the Great Northeastern Kingdom, and we’re looking forward to meeting new friends at the Fryeburg Fair, as well as in the Mount Washington Valley.  Look for the Go Mambo! van!  See you there!

After completing our first week as the Mambo Team 2008, we fell right back into the groove when we picked up at our first store demo in Boston, the Whole Foods in Cambridge. Each demo was a perfect set-up and take-down, and we greeted all curious customers who came our way.  There were a lot of customers that were very familiar with the Mambo tour from years past, and our fans were excited to see us again. The demos through the first three days all went perfectly and we left a lot of Whole Foods managers looking forward to our tour next year.
After three days visiting Boston Whole Foods Markets, drove off to meet many TV and radio personalities from around the Boston area for our Primedia stops, who were gifted with beautiful Go Mambo! bags. New England Cable Network was particularly excited to find out we would be at FarmAid, because they were also having a presence at this event.
Our guerilla marketing blitz at Boston University could not have been better. We hit the main campus ready to hand out our Mambo sample bags to students and caught them as they were moving in between classes. We also hit the BU “beach” with plenty of bags to distribute. We were mobbed at the scene when students saw the Mambo van pull up with free samples to giveaway.  Our team has their Mambo “game” on and we’re looking forward to the next four weeks, as we tour the Northeast. Get ready Boston, we’ll be back next week!

We kicked off the Northeastern leg of the Go Mambo! tour at the Connecticut Women’s Expo.  Many recognized our colors from years past and were happy to see us back.  We also made many new friends who were eager to learn about the Mambo Tour, and all the different, healthy new products we were bringing to Hartford.  We were quickly the most popular team to represent at the Women’s Expo.  We also had the opportunity to meet and speak with many of our LOHAS contacts, and quickly learned that so many new people were searching for opportunities to improve the quality and well being of the lives they led- they were glad to see the Mambo van zooming around town to spread the word.
Next we cruised around downtown Hartford dishing out sample bags out of the Go Mambo! van. At Bushnell Park we delighted a local university’s Gay/Straight Alliance with healthy snacks as they built a pyramid out of themselves to thank us. After that, we stopped by a Hartford children’s hospital and spread our sample bags to children, their parents, nurses and doctors.
Our store demos were terrific.  With plenty of support from our local stores, the Go Mambo! tour was written up in local papers, and so many interested and curious samplers came by to visit our live sampling exhibit in Westport and West Hartford. They loved the Mambo sampler bags all the way down to Greenwich where we greeted customers at the door. Rain didn’t deter us from a great stop in Westport where we greeted loads of moms who had just finished their daily workouts.
Next stop is Beantown! Our Boston visit will be for two weeks, and we’ll be at all your favorite stores and events.  Look for the Mambo Van!

The final leg of our Go Mambo! tour begins this weekend with the Connecticut Women’s Expo in Hartford, CT. We’ll have a booth at the expo so be sure to come by and get your free healthy and organic samples and coupons! After the expo, we’ll begin a six week journey through New England which will include stops in Massachusettes, Vermont, New Hampshire and Maine. Be sure to check out the schedule to see if we’ll be in your neighborhood!