Mambo Sprouts Weblog

Hey Everyone,

Our 2008 Go Mambo! tours have come to a close for the year.  We want to thank everyone that came out to see us and we hope you enjoyed your free samples.

Look for us in 2009 as we’ll once again be hitting up numerous regions throughout the country!

As we wrapped up our last week of the Northeastern Go Mambo! tour, we kept moving forward with our promotional efforts. The week started out in Hadley Mass. where Whole Foods was celebrating the 25th anniversary; this was a festival extravaganza! Clowns, face painting, barbeque and the whole store jumped alive with activity. Go Mambo! was among the highlighted sponsors for this event. The Whole Foods demo at Beacon Hill was probably the busiest of all, as it is adjacent to Massachusetts General Hospital. Our sample bags were given away in a wild frenzy!
We fit in a few last LOHAS drops and mini guerilla blitzes in the Metro area. Our team started at Davis Square and went to Downtown Boston. There we hit the streets for a guerilla blitz too!
Our week ended with as big of a bang as when we started out. No rest for the weary, as we made a major appearance at the Natural Products Expo East. Our logo wrapped cargo van was seen coming for blocks before the event, and we had many positive comments on our guerilla blitz and shout outs from our fans. Our team hit the streets early each morning to catch attendees and exhibitors heading to the Natural Products Expo East then headed off to store demos. In the afternoon, we blitzed the Expo East and distributed Mambo bags to thousands leaving the event.
It is a bittersweet time as we say good-bye to Boston and the Mambo tour. We hope that the great people of the Northeast loved the free samples we distributed. We want you all to know that after a brief pit stop, the Go Mambo! van will be on the road once again, and traveling across the US bringing you delicious, nutritious natural and organic choices on the move, for all you people on the move.  2009 will be a banner year for the Go Mambo! tour, so keep an eye out for our tour schedule, including when we will be visiting your neighborhood.

We started Week 5 in the greenest city in the country, Burlington VT. Doug McSweeney, our Best Western contact welcomed the Go Mambo! tour with open arms! We had the opportunity to gift many of his visitors with Mambo bags and leave goodies for breakfast. Later, thousands of UVM parents wearing university colors of green and gold (a wonderful site against the backdrop of Green Mountains’ changing foliage) came out to the UVM Parent’s/Alumni Weekend. We were exclusively stationed at registration, and parents and students alike were excited to enjoy the sample bags and learn about the delicious and healthy products on the Go Mambo! tour. 
Thousands of leaf peepers were traveling through Burlington on tour buses during this peak foliage weekend. We networked with our local business contacts and made sure that many of these travelers also got to enjoy Mambo treats before they hopped back on the bus, and created an entire Mambo experience for them! We also paid a visit to the famous Burton Snowboard Company, and did a drop-in visit to one of Burlington’s most well known grassroots companies.
We spent a lot of time at our beloved and famous Higher Ground music venue, where, sooner or later, all of the great music travel into Burlington. We had the opportunity to dress the Greene Rooms for all their artists, including Margaret Cho, The all Female Bob Dylan Tribute Band (a local fundraiser with hundreds of community members), Assembly of Dust, and Dr. Dog. The biggest show of the week was Yonder Mtn String Band, and as always they were amazing, and they and the fans LOVED Mambo!
We spent a day here on a guerilla media blitz—that was fun!  We hit all of the great newspapers, radio, and television stations in the area. We met some great people, many of which were already aware of Go Mambo! from years past, while others had the opportunity to meet us for the first time.
Of course, the team had the chance to stop and visit some local retailers for demos. Our local coop stop was a wonderful demo at Healthy Living in South Burlington. We also stopped at many of the Shaws in the Burlington area, even as far out as Waterbury. There we took the opportunity to guerilla at Stowe and visit one of our favorite ski resorts!
We are heading back to Boston to wrap this year’s Northeast Go Mambo! tour! We’ll be doing our last few demos, a visit to the teams as they gear up for Head of the Charles, and of course, the Natural Foods Expo East—see you there!!!

We hit the beautiful White Mountains of New Hampshire and the Valley during peak leaf season.  Janice Crawford, of the Mount Washington Valley Chamber of Commerce welcomed the Mambo team and introduced us to many of the local businesses as well as people.  Go Mambo! was welcomed with open arms on our first trek into the Great Northeast Kingdom.  We met many new friends at the Shaws in North Conway, who loved the goodies and samples they were trying and learning about. Go Mambo! was also invited to partake in the Harvest to Holiday event in North Conway, thanks to our Chamber friends!
The team had a chance to do some fall visits to some major ski areas in the region. We did a number of LOHAS for their upcoming events: Fall Harvest Fests, Oktoberfests, fall junior development programs, as well as women’s clinics.  In all, stopped at Cranmore, Attitash, and Mount Washington (Bretton Woods) Resorts.  
The Team represented at the Fryeburg Fair, in its 158th year.  This is one of the nation’s oldest fairs, and hundreds of thousands of visitors from the US and Canada travel to this event.  Team Mambo visited the campgrounds, production support, and the local fire fighters’ organization with Mambo Bags to keep the Fair rollin’.  Our mobile sampling team was also invited into the event to distribute Mambo bags at this wonderful event.
No trip through the White Mountains Is complete without a visit to the Appalachian High Point Educational Center and Crawford Notch.  We stopped at the center and made many, many hikers, rock climbers, and outdoor enthusiasts quite happy.  Our Guerilla stop at the Notch was busy.  We would welcome the tour buses pulling in from points North, South, East, and West, who really loved the natural goodies - a perfect compliment to the fall landscapes of the mountains. We also headed out to Portland to visit the coast and Portsmouth, a bedroom community of Boston, was our last stop.
Our first Yankee Trek week was hugely successful. From the mountains to the coast, the Mambo team made many new friends and had the opportunity to introduce Mambo to many new fans. We’re sad to be leaving this wondrous area. But our next stop, Burlington VT, is like an old friend to come home to.  We’ll see you there.