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The old “rabbit out of a hat” trick never ceases to amaze me. How can something as simple as an empty top hat produce something as extraordinary as a live white rabbit, without involving a little bit of magic? I’ll never figure it out. Just like I’ll never figure out how Alexia can do the same thing: turn something simple, like one of nature’s plainest of vegetables, into an extraordinary meal using nothing but an inspired range of herbs and spices. As far as I’m concerned, they must be magic, too.
As a food enthusiast who lives for flavor, I used to think that the perfect meal required hours of slaving, slicing, spicing, and simmering. To think, if I had just taken the time to check out my local frozen food section, I could have saved hours of cooking time (not to mention disappointment from my mediocre kitchen talents) by picking up some of Alexia’s prized magic tricks, like the Beauregard Sweet Potatoes, or the generously seasoned Yukon Select Garlic Fries. When I bite into an Alexia dish, I can practically taste their creativity and passion for the highest quality, inspired food, and feel comfortable knowing that they use real ingredients that are respectfully sourced and prepared.
I realize, of course, that there are many differences between the tricks performed by a rabbit-wielding magician and the top chefs at Alexia. The biggest difference being that, with Alexia, there really are no tricks. Their ingredients are all-natural and creatively seasoned; so the only real magic is the taste of a high-end restaurant experience, enjoyed from the comfort of your own home. Alexia has always put quality and exceptional taste first, and has become a pioneer of our evolving food culture. To be quite honest, I think I’d enjoy a new “Alexia out of a hat” trick far more than the rabbit!